Hello! I'm Martha
I turn technical complexity into intuitive, engaging experiences—powered by analytical thinking, consistent design systems, thoughtful research, accessibility and a bit of word magic.
Where my design strategy meets your story
Process highlights
user research
Designing with curiosity and rigor—conducting interviews, synthesizing insights, and developing personas to ground decisions in real user needs and pain points.
design systems
Bringing consistency and scalability to complexity through aligned interfaces with modern design systems, streamlining user experiences and cross-team collaboration.
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analytics
Leveraging data and usage patterns to drive design improvements, identifying inconsistencies and optimizing user flows to reduce friction and enhance clarity.
accessibility
Prioritizing inclusivity, delivering accessible experiences that account for diverse roles, locations, and user needs—ensuring clarity and usability for all.
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Case studies 0 to 1
Creating solutions that fuel impact
web responsive rebuild
Merging 3 outdated systems into one unified mobile responsive platform
device insights dashboard
Scalable analytics and enhanced functionality for device management
strategic role based redesign
Redesign and new features customization for roles and locale
